"Mauri Ora; te oranga ara orangatanga o te haa o te Ao Turoa, Putaiao (resonance) Manawa Ora, te oranga, orangatanga mai e te hinengaro (maturity)    Wai Ora, oranga;  orangatanga mai e te wairua (vibrancy) Whanau Ora, oranga; orangatanga timatatanga o te tiaki whanau (unity) Hau Ora, oranga, orangatanga, te hihiri o te hau whangai te tinana ( vitality)."

Direct quote from Te Iwi Puihi Tipene nō Ngāti Hine - Founder Te Waka Kai Ora.

‘Our parents were cautious with kai, you daren’t waste it, because you witnessed the effort in collecting, preserving and providing that kai onto your plate, you knew the value of life that was lost, the mauri that had been sacrificed.’

Erina Munroe nō Ngāti Kahungunu, Ngāti Hotu, Ngāti Hawea

Like our ancestors, we seek to implement integrity-rich production systems. Indigenous communities have a long association of harvesting food from clean, uncontaminated environments. Hua Parakore is kai that is free from genetic modification, nanotechnology, chemicals and pesticides to ensure product purity and integrity that is congruent with Māori cultural practices.